
ideas | conceptual work | film | text | narratives | creative consulting | campaign & content stories | cross-channel & cross-format | online-offline-intersection | art direction | visual systems | brand identities | tone of voice | presentations | ppt. | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for
CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT
reach




out





ideation | stories | conceptual work | film | narratives | brand identities | tone of voice | visual systems | moodboards | art direction | overarching campaign & content stories | online-offline-intersection | presentations | ppt. | creative consulting | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for.
>> just let me cook <<


CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT
reach


out
multidisciplinary

ideas | conceptual work | film | text | narratives | creative consulting | campaign & content stories | cross-channel & cross-format | online-offline-intersection | art direction | visual systems | brand identities | tone of voice | presentations | ppt. | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for

CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT
not just words, not just visuals. it’s all that jazz remixed in [semi]patty semantics.
reach out

ideation | stories | conceptual work | film | narratives | brand identities | tone of voice | visual systems | moodboards | art direction | overarching campaign & content stories | online-offline-intersection | presentations | creative consulting | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for.
CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT
reach




out


multidisciplinary
Brands I worked for
Mercedes-Benz, Mercedes-Benz Trucks, Mercedes-EQ Formula E, LIDL, Bosch, Continental, S-Bahn Berlin, Deutsche Bahn, Siemens, Curaprox, smart, VfB Stuttgart, LAPP, DEKA, Doctolib, Oceans Apart, Uber Eats, Uber Rides, Stihl, Continental, BTU
....
*all in co-creation with some amazing peeps*

↓



*all in co-creation with some amazing peeps*
*all in co-creation with some amazing peeps*
*all in co-creation with some amazing peeps*
Brands I worked for
Mercedes-Benz, Mercedes-Benz Trucks, Mercedes-EQ Formula E, LIDL, Bosch, Continental, S-Bahn Berlin, Deutsche Bahn, Siemens, Curaprox, smart, VfB Stuttgart, LAPP, DEKA, Doctolib, Oceans Apart, Uber Eats, Uber Rides, Stihl, Continental, BTU...
*all in co-creation with some amazing peeps*


↓







*all in co-creation with some amazing peeps*
*all in co-creation with some amazing peeps*
*all in co-creation with some amazing peeps*

Mercedes-Benz Customer Solutions
Collection Campaign | cross channel & cross format ecosystem






PUK agency [idea, concept, copy, art direction]






Mercedes-Benz
Collection Campaign | PUK agency
[idea, concept, copy, art direction]
___

Mercedes-Benz Customer Solutions
G-Class Accessories Campaign
PUK agency [idea, concept, copy, art direction]










Mercedes-Benz
G-Class Genuine Accessories Campaign | PUK agency
[idea, concept, copy, art direction]
___

fischerAppelt,play [idea, concept, copy, art direction]
University | Brandenburgische Technische Universität Cottbus-Senftenberg [BTU]
Social & Digital Ad Campaign [content clips]




Social & digital ad campaign
[idea, concept, storyline, art direction]
___
Brandenburg University (BTU)

















Short film | Private project
A CALL FOR LOVE
Words by me // Voice-Over
"A CALL FOR LOVE" Private project
words by me // voice-over
___
Short film















Mercedes-Benz Trucks
Scholz & Friends [idea, concept, copy, art direction]
Safety Features Campaign | cross channel ecosystem
Safety features campaign | Scholz & Friends
[idea, concept, storyline, art direction]
___
Mercedes-Benz Trucks







Mercedes-Benz
fischerAppelt,play [idea, concept, copy, art direction]
Reveal & Launch Campaign | Vision AVTR
Vision AVTR Reveal & Launch Campaign | fischerAppelt,play
[idea, concept, storyline, art direction]
___
Mercedes-Benz













150 years Imagefilm
Continental
fischerappelt, play [concept, storyline, voice-over]
Image film 150 years Continental | fischerAppelt, play
[concept, storyline, voice-over]
___
Continental











fischerAppelt, play [idea, concept, copy, art direction]
Mercedes EQ Silver Arrow 02
Teaser Season 8
Teaser season 8 & SIlver Arrow 02 introduction | fischerAppelt, play
[concept, storyline, art direction]
___
Mercedes EQ Formula e







fischerAppelt, play [campaign concept, storyline, copy, art direction, voice over]
Mercedes EQ Formula E
Brand ecosystem | cross channel & and cross format storytelling







