concept & copy
reach
out
independent sr. creative
creative concepts | [copy]writing | storytelling | campaign concepts | standalone content concepts | film concepts & scripts | website concepts | naming | claims & taglines | messaging systems | brand identity & tone of voice | visual systems | creative direction | art direction for shoots & conceptual | presentation & pitch decks | creative consulting | creative strategy and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for.
just
languages: EN DE RU
& copy
concept
sr. creative
EN DE RU
9+
years
of experience in the industry
selected work
*all in co-creation with some amazing peeps*
agency: PUK agency
role: concept, copy, art direction
client: mercedes-benz
task: digital customer care and service campaign
Mercedes-Benz
Collection Campaign | PUK agency
[idea, concept, copy, art direction]
agency: PUK agency
role: concept, copy, art direction
client: mercedes-benz
task: collection campaign, cross channel ecosystem
agency: PUK agency
role: concept, copy, art direction
client: curaprox
task: perioplus+ product range campaign across all touchpoints
agency: PUK agency
role: concept, copy, art direction
client: mercedes-benz
task: accessories campaign, cross channel & cross format ecosystem
agency: PUK agency
role: concept, copy, art direction
client: mercedes-benz
task: g-class accessories campaign
agency: fischerAppelt, play
role: concept, copy, art direction
client: brandenburg university of technology [btu]
task: social & digital ad campaign
agency: PUK agency
role: concept
client: curaprox
task: product campaign super duo [toothbrush & interdental]
"A CALL FOR LOVE" Private project
words by me // voice-over
Short film
private project: short film
role: words / voice-over
task: give it a voice
agency: scholz & friends
role: concept, copy, art direction
client: mercedes-benz trucks
task: safety features campaign / webseries & cross channel ecosystem
agency: PUK agency
role: concept, art direction
client: mercedes-benz
task: product shooting / collection
agency: fischerAppelt,play
role: concept, comic copy & storyline
client: s-bahn berlin
task: campaign / rules of conduct
___
agency: fischerAppelt,play
role: concept, copy, art direction
client: mercedes-benz
task: reveal & launch campaign for the vision avtr
Image film 150 years Continental | fischerAppelt, play
[concept, storyline, voice-over]
Continental
agency: fischerAppelt,play
role: concept, storyline, voice-over
client: continental
task: imagefilme in honor of 150 year anniversary
___
agency: fischerAppelt,play
role: concept, copy, art direction
client: mercedes eq
task: teaser for season 8 & silver arrow 02
agency: fischerAppelt,play
role: concept, copy, art direction
client: mercedes eq formula e
task: brand ecosystem & storytelling, editorial & campaign
