ideas | conceptual work | film | text | narratives | creative consulting | campaign & content stories | cross-channel & cross-format | online-offline-intersection | art direction | visual systems | brand identities | tone of voice | presentations | ppt. | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for

CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT

reach

out

ideation | stories | conceptual work | film | narratives | brand identities | tone of voice | visual systems | moodboards | art direction | overarching campaign & content stories | online-offline-intersection | presentations | ppt. | creative consulting | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for.

>> just let me cook <<

CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT

reach

out

multidisciplinary

ideas | conceptual work | film | text | narratives | creative consulting | campaign & content stories | cross-channel & cross-format | online-offline-intersection | art direction | visual systems | brand identities | tone of voice | presentations | ppt. | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for

CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT

not just words, not just visuals. it’s all that jazz remixed in [semi]patty semantics.

reach out

ideation | stories | conceptual work | film | narratives | brand identities | tone of voice | visual systems | moodboards | art direction | overarching campaign & content stories | online-offline-intersection | presentations | creative consulting | and everything in between you didn’t know you needed... welcome to the interdisciplinary sweet spot you were not looking for.

CONCEPT CREATiVE
[COPY] WRiTER
ViSUAL THiNKER
CREATiVE CONSULTANT

reach

out

multidisciplinary

Brands I worked for

Mercedes-Benz, Mercedes-Benz Trucks, Mercedes-EQ Formula E, LIDL, Bosch, Continental, S-Bahn Berlin, Deutsche Bahn, Siemens, Curaprox, smart, VfB Stuttgart, LAPP, DEKA, Doctolib, Oceans Apart, Uber Eats, Uber Rides, Stihl, Continental, BTU
....

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

Brands I worked for

Mercedes-Benz, Mercedes-Benz Trucks, Mercedes-EQ Formula E, LIDL, Bosch, Continental, S-Bahn Berlin, Deutsche Bahn, Siemens, Curaprox, smart, VfB Stuttgart, LAPP, DEKA, Doctolib, Oceans Apart, Uber Eats, Uber Rides, Stihl, Continental, BTU...

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

*all in co-creation with some amazing peeps*

Mercedes-Benz Customer Solutions

Collection Campaign | cross channel & cross format ecosystem

PUK agency [idea, concept, copy, art direction]

Mercedes-Benz

Collection Campaign | PUK agency
[idea, concept, copy, art direction]

___

Mercedes-Benz Customer Solutions

G-Class Accessories Campaign

PUK agency [idea, concept, copy, art direction]

Mercedes-Benz
G-Class Genuine Accessories Campaign | PUK agency
[idea, concept, copy, art direction]

___

fischerAppelt,play [idea, concept, copy, art direction]

University | Brandenburgische Technische Universität Cottbus-Senftenberg [BTU]

Social & Digital Ad Campaign [content clips]

Social & digital ad campaign
[idea, concept, storyline, art direction]

___

Brandenburg University (BTU)

Short film | Private project

A CALL FOR LOVE

Words by me // Voice-Over

"A CALL FOR LOVE" Private project
words by me // voice-over

___

Short film
Mercedes-Benz Trucks

Scholz & Friends [idea, concept, copy, art direction]

Safety Features Campaign | cross channel ecosystem

Safety features campaign | Scholz & Friends
[idea, concept, storyline, art direction]

___

Mercedes-Benz Trucks
Mercedes-Benz

fischerAppelt,play [idea, concept, copy, art direction]

Reveal & Launch Campaign | Vision AVTR

Vision AVTR Reveal & Launch Campaign | fischerAppelt,play
[idea, concept, storyline, art direction]

___

Mercedes-Benz

150 years Imagefilm

Continental

fischerappelt, play [concept, storyline, voice-over]

Image film 150 years Continental | fischerAppelt, play
[concept, storyline, voice-over]

___

Continental

fischerAppelt, play [idea, concept, copy, art direction]

Mercedes EQ Silver Arrow 02

Teaser Season 8

Teaser season 8 & SIlver Arrow 02 introduction | fischerAppelt, play
[concept, storyline, art direction]

___

Mercedes EQ Formula e

fischerAppelt, play [campaign concept, storyline, copy, art direction, voice over]

Mercedes EQ Formula E

Brand ecosystem | cross channel & and cross format storytelling

Mercedes EQ Formula e
Brand ecosystem, lead agency | fischerAppelt, play
[campaign concepts, copy, art direction]