ab    ut

what started with a bachelor’s degree in empirical cultural and slavic studies [social studies, linguistics, literature, anthropology, philosophy, and other great sounding words which taught me a lot], led to becoming a creative in an advertising agency. that was in 2017.

an additional diploma in copywriting and creative concepts made it official and and got me the job.

i feel most at home between words, visuals, and systems of ’meaning’ while listening to michelle gurevich and touching some grass.

applying associative thinking to make sense of [digital] culture is how i ended up on global campaigns, translating complex social patterns and corporate lingo into honest human moments... at least i tried.

i love stories. i think most of us do. otherwise cinema wouldn’t be what it is. and book burning wouldn’t have ever been a thing. and as different as we all are, as different as we may process the world, there's one thing we all have in common:

we feel our world through stories. we turn information into little narratives just to make sense of it all. they shape what we see, how we act and by that, i suppose, our sense of self.

so yes, the story is there. it always is. and i’d like to be the one to frame it, give it a voice and make it seen.

i want to believe it’s not about having ’the answer’, but more about delivering ideas and ecosystems to hold better questions … or something profound sounding like that.

the truth probably lies somewhere in between those fragmented particles occasionally materialising into ideas. or maybe it doesn’t.

but I want to believe [all props to fox mulder].

[where cultural patterns, human behaviour & empathy flow into creative ideas, stories and visual systems]

short version [≈ 4" read]:

long version [≈ 57" read]:

a post-Soviet child.

born in almaty, kazakhstan.

grew up in germany.

press/scan
for a
listening
session

multidisciplinary concept creative

blu
men

thank you
for reading.